Crazy Rich Asians

Jon M Chu returned to Aspect for his latest blockbuster. The film required many graphic sequences, but probably the most important one was this texting scene. Here, we meet Rachel Chu and Nick Young, the main characters of the film. Through the use of dynamic motion design, the audience sees first hand just how quickly the news of their relationship travels around the world and eventually to Nick’s mother in Singapore. We collaborated with Jon throughout the project to write and design the various text messages, meme’s, emoji’s and gifs present in the sequence.

Hear Jon discuss this sequence at length here: https://nyti.ms/2MUdV8d